Fresh Supps looks like it could officially be stepping into the protein powder category soon, and the rumored flavor lineup already feels built for fans of dessert-style proteins.

The four flavors shown so far include:

• Chocolate Milk
• Vanilla Ice Cream
• Strawberry Cheesecake
• Laura's Monkey Bread

Instead of going with overly complicated concepts, the lineup leans into classic comfort-dessert flavors that are already proven favorites in the protein category. Laura's Monkey Bread especially stands out as the most unique flavor of the group, bringing a cinnamon pastry-style profile that could separate the launch from more traditional whey releases.

Dessert-inspired proteins continue dominating the supplement space in 2026 as brands focus more on flavor experience and everyday usability rather than just macros alone. Fresh Supps entering the category could help expand the brand beyond energy and performance products while tapping into the rapidly growing functional food market.

No official launch date or formula details have been confirmed yet, but based on the early flavor reveals, this could end up being one of the more talked-about protein launches this summer.

Which flavor are you trying first?