Sour Patch Kids Hydration Just Quietly Hit GNC — Before Applied Nutrition's Full Collab Rollout

Applied Nutrition's massive Sour Patch Kids collaboration just got even bigger — and its newest product quietly made its way onto GNC shelves before much of the lineup received its full rollout.

The new Applied Nutrition Sour Patch Kids Hydration+ is now available through GNC in two officially licensed candy flavors: Redberry and Blue Raspberry.

Sour Patch Kids Hydration+ Redberry

Sour Patch Kids — But Make It Hydration

Each serving delivers a combined 1,190mg of electrolytes, including sodium, potassium, calcium, magnesium and chloride, along with 2g of taurine, B vitamins and vitamin C. It's also caffeine-free and comes in convenient single-serving stick packs.

Sour Patch Kids Hydration+ Blue Raspberry

GNC currently has the new Sour Patch Kids Hydration+ in 7-stick boxes for $12.99.

What makes the drop especially interesting is that Hydration+ was not one of the main products initially highlighted when Applied Nutrition revealed its Sour Patch Kids partnership. Instead, Redberry and Blue Raspberry quietly appeared at GNC, becoming the collaboration's first major retail appearance before the wider ABE Sour Patch Kids rollout.

With Sour Patch Kids also coming to ABE Pre-Workout and ABE Energy, Applied Nutrition is clearly going much bigger with this partnership than originally expected.