Rowdy Nacho Cheese and Tangy Ranch tortilla chips

The company behind David Protein is coming after one of the biggest names in snacking, and its newest creation could seriously shake up the tortilla chip industry.

Meet Rowdy, an all-new better-for-you tortilla chip brand from Medici Brands, the company responsible for David Protein and HallPass candy.

With just 80 calories per serving, Rowdy is entering the snack market with a bold proposition: deliver the familiar crunch and flavors of traditional tortilla chips while dramatically reducing calories.

### 🌮 Rowdy Chips Take Aim at Doritos With Nearly Half the Calories

What makes Rowdy particularly interesting is its nutritional profile.

According to early product details, a 28-gram serving of Rowdy Nacho Cheese Tortilla Chips contains:

• 80 calories
• 1.5 grams of fat
• 16 grams of carbohydrates
• 1 gram of protein
• 1 gram of sugar

For comparison, a similar 28-gram serving of Doritos Nacho Cheese contains approximately 150 calories.

That means Rowdy offers roughly 47% fewer calories and 81% less fat by weight, making it an interesting alternative for consumers looking to enjoy flavored tortilla chips while managing their calorie intake.

### 🧀 Two Classic Flavors Are Leading the Charge

Among the first revealed Rowdy flavors are Nacho Cheese and Tangy Ranch, two familiar options that directly compete with some of the most recognizable flavors in the tortilla chip category.

Both feature colorful packaging, triangular tortilla chips, and prominent 80-calorie labeling.

Rowdy Nacho Cheese tortilla chips

The brand is reportedly preparing four varieties in total, although complete details about the remaining flavors have not yet been announced.

Rowdy Tangy Ranch tortilla chips

### 💼 David Protein's Parent Company Is Building a Snack Empire

Rowdy represents another major expansion for Medici Brands, the consumer products company behind the rapidly growing David Protein brand.

After entering the protein bar market with David and expanding into lower-calorie candy through HallPass, Medici is now targeting the multibillion-dollar salty snack industry.

The strategy is becoming increasingly clear: reimagine popular everyday foods with nutritional profiles designed to appeal to health-conscious consumers.

And with Rowdy offering dramatically fewer calories than conventional tortilla chips, the company could have another disruptive product on its hands.

### 📅 When Will Rowdy Chips Be Available?

Rowdy Tortilla Chips are expected to begin rolling out to major retailers in November 2026.

Specific retail partners, nationwide availability, and pricing have not yet been fully announced.

With familiar flavors, eye-catching packaging, and just 80 calories per serving, Rowdy could become one of the most interesting new snack launches of 2026.

The biggest question?

Would you switch from Doritos to Rowdy if you could enjoy a similar serving of chips for nearly half the calories?

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