EKKO Creamy Rice Blueberry Muffin container

Ekkovision is officially expanding beyond traditional workout supplements with the introduction of EKKO Creamy Rice, an all-new carbohydrate-based product launching in two dessert-inspired flavors: Blueberry Muffin and Lava Cake.

Known for its extensive lineup of pre-workouts, hydration supplements, and performance nutrition products, Ekkovision is now entering the increasingly competitive Cream of Rice category with a product designed around smooth texture, convenient carbohydrates, and affordable pricing.

### 🫐 EKKO Creamy Rice Debuts in Two Flavors

The upcoming EKKO Creamy Rice lineup will initially feature two flavors.

Blueberry Muffin brings a bakery-inspired combination of sweet blueberries and freshly baked muffin flavors, offering a fruity alternative to traditional carbohydrate supplements.

Lava Cake takes a richer approach, drawing inspiration from warm chocolate cake with a decadent chocolate center.

Both flavors are designed to transform traditional Cream of Rice into a more enjoyable, dessert-inspired meal.

EKKO Creamy Rice Blueberry Muffin label detail

### 🥣 What Makes Ekkovision Creamy Rice Different?

Ekkovision is emphasizing texture as one of the product's biggest selling points.

The company promises a particularly smooth consistency, addressing one of the common complaints surrounding Cream of Rice products: grainy or uneven textures.

Rice flour serves as the primary carbohydrate source, making EKKO Creamy Rice a convenient option for athletes, bodybuilders, and fitness enthusiasts looking to incorporate carbohydrates into their daily nutrition.

The product also represents a natural expansion for Ekkovision, which already offers standalone carbohydrate supplements such as Cluster Dextrin.

### 💰 EKKO Creamy Rice Pricing and Serving Sizes

One of the most interesting aspects of Ekkovision's upcoming release is its pricing strategy.

The brand plans to offer two container sizes:

• 25 Servings — $20.99 with an ambassador discount code
• 50 Servings — $34.99 with an ambassador discount code

That works out to approximately $0.84 per serving for the smaller container and $0.70 per serving for the larger option.

With competitive pricing and two familiar dessert flavors, Ekkovision is positioning its newest product as an accessible alternative in the growing flavored Cream of Rice market.

EKKO Creamy Rice on a bakery table

### 📅 When Does EKKO Creamy Rice Launch?

Ekkovision has revealed its upcoming Creamy Rice lineup, but an exact release date has not yet been confirmed.

Both Blueberry Muffin and Lava Cake are expected to lead the initial launch, with 25-serving and 50-serving options planned.

Additional flavors and future expansions have not been announced.

### 👀 Could Ekkovision Shake Up the Cream of Rice Market?

Flavored Cream of Rice has become an increasingly competitive category within sports nutrition, with brands focusing on texture, convenience, flavor innovation, and value.

Ekkovision's decision to enter the category with two dessert-inspired flavors and competitive pricing could make EKKO Creamy Rice an interesting new contender.

With Blueberry Muffin and Lava Cake leading the lineup, the biggest question is which flavor consumers will gravitate toward first.

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